Role and Responsibility
External Medical & Scientific engagement
Build, enhance and maintain the engagement with scientific leader
• 60% of time in field engaging HCPs and external stakeholders acrossterritory and brands
• Proactively identify HCPs with high levels of scientific expertise inlocal treatment practice to collaborate on specific medical marketing activities
• Development and implementation of KEE engagement plan incollaboration with line manager. Review with line manager this plan
every quarter, develop KEE visit plan- this includes pre callvisit/engagement plan with clear objective of the visit, key pointsdiscussion for
the visit, data to be shared and discussed with
the KEE
• Develop own scientific knowledge for discussion on all aspects of thedata to be shared with KEE in a scientific, objective and balanced way through
1:1 discussions. Prepare for such interactions
with peer group discussions. Respond to unsolicited requests forinformation about unapproved AZ products or unapproved uses of approvedproducts, presenting such information in an objective, scientificallybalanced, substantiated manner. Develop database of Key external expertsand also provide recommendations for advisory board participation
Quantity
• 60% of available time spent meeting KEEs. (Available time = totaldays minus holidays, weekends, sickness)
• Complete records of KEE visits and regular review by MSL line manager(define routine review as monthly for new starters and quarterly fornon-new starters)
• Coverage/engagement of KEEs versus plan
• Improvement in advocacy score
Quality
• Meeting skills and presentation skills based on in field coaching and assessment
• annual role play assessment of capabilities and scientific knowledge–use standard assessment form and methodology
• Feedback from KEEs
Build and maintain trust-based relationships with external stakeholders
• Build AZ relationship with key external stakeholders (e.g. patientadvocacy groups, key medical organizations, hospital pharmacy). Findopportunities to collaborate with such external stakeholders. Providescientific support in CME
events and through appropriate medical sponsorships/ partnership
• Act as scientific expert in the disease area(s) by presentingtherapeutic updates to external
Stakeholders
• Quantity of CMEs and MedicalSponsorship versus plan
• Positive customer feedback post events
Develop or initiatescientific programs to explore unmet medical needs inpriority disease area(s).
• Work with HCPs in scientific activities that help advance diseaseunderstanding such as:
• Identify and recommend KEEs for Advisory Boards
• Identify potential speakers and train speakers as appropriate
• Interact in the field with the medical community in the context ofvarious medical projects, such as clinical trials, ESRs, scientificexchange meetings
• Discuss potential involvement in LCM
• Respond to unsolicited off label questions from KEEs
• Able to conduct